Hey! I’m

 
 
Sruthy wearing a red dress, hair down and smiling to the left
 

Sruthy

 
 

I'm a data-informed product designer with a systems thinking approach to problem solving. I believe impactful digital experiences look great and function seamlessly while leveraging data purposefully in informing design decisions through the user's journey.

 
 

Improving Journeys Adoption

I worked on deprecating an older analysis type - Paths - while ensuring workflow parity for our users in the newer, more powerful Journeys.

 

Event Naming Convention

I designed feature that allows admins of Heap to enforce a naming convention so other users follow a consistent labeling system.

 

Social Gifting in Smule

I led the conception and design of the gifting feature in Smule, which opened a new revenue stream for the company.

 

Song Upload Tool

I redesigned the song upload tool for a better user experience and easier collection of song metadata.

 

Charitize

I owned part of the browsing experience as an individual contributor on a team working to build a 3-way marketplace for charitable contributions

 

RockIQ

I led a team of 5 product designers in designing a simple-to-use tool that provides intelligent stock picks to everyday investors.

 
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InstaSave

Foreign workers across Southeast Asia, remit money home on a regular basis. InstaSave was designed to enable fast and easy remittances from the convenience of their mobile phones.